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AI-Powered Digital Marketing & Creativity (6-Week Course Plan)

Target: Grades 9-12 (also adaptable for advanced middle schoolers) Duration: 6 Weeks 5 Days/Week 1 Hour/Day

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English

Non-Certificate Course

0 Students

Course Overview

Week 1: Digital Marketing Foundations (Days 1–5)

• Day 1 – What is Digital Marketing?: Compare digital vs. traditional marketing (brand examples)
• Day 2 – Funnels & Audiences: Build buyer personas and customer journeys
• Day 3 – Social Platforms Overview: Explore TikTok, Instagram, YouTube Shorts (mock interfaces)
• Day 4 – Ethical Marketing Online: Case study on social media misuse & digital safety
• Day 5 – Create a Brand: Brand name, mission, logo sketch, mood board (colors/fonts)

Week 2: Social Media & AI-Generated Content (Days 6–10)

• Day 6 – Writing with ChatGPT: Write captions for your brand's social media
• Day 7 – Hashtags & Trend Research: Find trends, create a sample content calendar
• Day 8 – Canva Magic Design: Create an Instagram post using Canva AI
• Day 9 – Social Grid Mockup: Build a 3x3 Instagram-style layout using Canva/Slides
• Day 10 – Social Page Showcase: Present mock social brand pages in small groups

Week 3: Memes, Infographics & Video with AI (Days 11–15)

• Day 11 – Intro to AI Design Tools: See examples of AI-generated images and promos
• Day 12 – Meme or Infographic Planning: Pick a theme, define message and format
• Day 13 – Copywriting with ChatGPT: Create meme slogans or infographic text
• Day 14 – Canva Creation Day: Build meme/infographic with branding & humor
• Day 15 – Project Review: Share and discuss: "Which post would go viral?"

Week 4: Prompt Engineering & AI Storytelling (Days 16–20)

• Day 16 – What is Prompt Engineering?: Learn prompt techniques (role, context, style)
• Day 17 – Fun with ChatGPT Prompts: Try writing formal vs. funny responses
• Day 18 – DALLE / AI Image Tools: Generate images from product/story prompts
• Day 19 – Plan Choose-Your-Path Story: Build a branching story concept
• Day 20 – AI Prompt Challenge: Teams compete to create best prompt + image result

Week 5: AI Story Project (Days 21–25)

• Day 21 – Story Writing with ChatGPT – Pt. 1: Write opening and 2–3 branching paths
• Day 22 – Continue Story – Pt. 2: Expand scenes + choices
• Day 23 – Create Scene Visuals: Generate images for each part using DALLE or Canva
• Day 24 – Build in Slides/Docs: Assemble into clickable format or interactive file
• Day 25 – Story Read-Aloud: Present your AI-powered story to peers

Week 6: Capstone Project & Final Showcase (Days 26–30)

• Day 26 – Capstone Planning: Pick project type + brainstorm concept
• Day 27 – Brand & Visual Identity: Create logo, poster, and product mockups
• Day 28 – Campaign or Product Content: Write slogans, features, captions
• Day 29 – Final Touches: Build into a slide deck, digital poster, or video
• Day 30 – Capstone Presentation Day: Present your final project to class or record a demo video

Final Student Deliverables

✔ Social Media Brand Page (Mock Grid)
✔ AI-Generated Meme or Infographic
✔ Interactive AI-Powered Story
✔ Capstone: Campaign or Product Pitch Presentation

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$150

Students
0
Language
English
Level
advanced
Expiry period
Lifetime
Certificate
No

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